About our vision



Our hometown, Amsterdam, is known for its impeccable Dutch directness

The people here call it like it is. What you see is what you get

This is a quality that we, as a native Dutch company, embody in every fiber of our being. 

We value honesty, we respect candor.

That same frank, open attitude is the core of our brand:


We communicate openly. Down to earth and no-nonsense.

Our products have honest origins. Production takes place in decent places by genuine people.

We strictly work with the best natural resources.

We keep finery to a minimum. We don’t need much decoration to showcase true quality.

We know the worth and the quality of the work we deliver. We’re proud of it and not afraid to say it.